Calgary - The Riverbend Community Association (RCA) is starting the New Year by launching a new logo and branding standards. The new logo and branding incorporate the natural elements of Riverbend, including the Bow River, pathways, trees and green spaces and their connections with our community. The playful logo also has a bit of an optical illusion as the three pine trees can also be viewed as houses.

“We are really excited about our new logo. It’s been over 30 years since the RCA updated its branding, and we felt it was time to modernize and freshen up our look. We believe the new logo illustrates who we are, what we stand for, and how far we’ve come. In many ways, the fresh look is a chance to celebrate new beginnings and past successes. We hope the new logo is a source of pride for our community. We wanted to start 2021 by sharing what we believe is a feel-good story.” Olga Maciejewski, President (Volunteer), Riverbend Community Association

In recent years the association has had many transformational changes, including improving our financial standing, modernizing our outreach with social media, increasing membership, and many repairs and upgrades to the Riverbend Community Centre. The new logo is an exciting way to mark a new beginning for both Riverbend as a community and the Riverbend Community Association. We have worked tirelessly to modernize RCA, and with a fresh new look, we go into 2021 with great momentum to continue improving our association and our community. We’ve accomplished so much thanks to our high functioning team of committed volunteers; we believe RCA is on the right path for the years to come.